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WOW Museum Zurich – Is It Worth Visiting?

Last Updated on September 21, 2023 by Darla Uhl

The WOW Museum Zurich is a fascinating museum dedicated to illusions located in the heart of Zurich. With its optical illusions and fun rooms, the WOW Museum Zurich will be a hit with people of all ages. Though it has many interesting rooms, especially those worth sharing on social media, it is relatively small.

You can expect to spend 60 to 90 minutes inside this museum. Our stay was probably a little short, as we only stayed 45 minutes. We did not cover everything, particularly on the topmost floor where there are some kits to explore.

Is WOW Museum Zurich Worth Visiting?

Image of WOW Museum Zurich

The WOW Museum Zurich is spread across three floors. Each room in WOW Museum Zurich has fun, sensory illusions that challenge your perception. In the upstairs room, you’ll find some hands-on activities, books, and smaller visual illusions. 

Although I enjoyed the museum, I am among those who think the ticket prices are too high. However, the high ticket price is probably a result of the location in a prime area within Zurich.

I would recommend visiting the WOW Museum Zurich if you are not bothered by the price or if you only have an hour to spare while you are in Zurich. For those two reasons, then this is the place to be.

Considering that you may be able to spend a full day at Zurich Zoo, Technorama, or Verkehrshaus Lucerne for a somewhat similar price, you might want to consider heading over there instead of WOW Museum. I would also recommend visiting Landesmuseum Zurich first if you haven’t seen it.

Also, take note that there’s no cafe at the museum. Thankfully, the nearby area has a lot of restaurants and quick service options. It is best to go by public transport as the WOW Museum is located in the heart of Zurich city.


WOW Museum Zurich: Practical Information

Image of WOW Museum Zurich by TouringSwitzerland.com
  • Book tickets in advance: There are limited tickets available, and you may have to book in advance, as it is a popular destination for both adults and families. Slots are available at intervals of twenty minutes, for instance, 10:00 – 10:20 AM, 10:20 – 10:40 AM, 10:40 – 11:00 AM, and so on. Since only a certain number of people can be admitted at a time, it is not extremely crowded. You may need to wait a minute or two sometimes, but I don’t expect it to be longer than that.
  • Bring your phone or tablet: If you plan on coming in, please bring your phone. Make sure that you have a QR code scanner available as well. Some stations require you to scan the QR code before using them. It’s possible to take photos and download them to your phone after. Your experience will be limited if you don’t have your phone. 
  • Questions? They are really helpful: There is a very polite and helpful staff who will ensure that you understand everything before you go inside the museum.
  • Lockers near the entrance: For those who need it, there are lockers available near the entrance. You can simply put your belongings inside the lockers and lock them. It is free to use.

What to Expect at WOW Museum Zurich

During one hour, you can expect funny illusion selfies or experiments. Play with colors, appear small or big, capture pictures of yourself and your friends, and interact with the various exhibits. There is something for everyone to enjoy, whether they are kids or adults.

Image of WOW Museum Zurich by TouringSwitzerland.com

I would recommend this place if you’re just looking for a quick trip into Zurich city center (say, one hour), a nice place to take a few pictures, and you’re not bothered by high prices. 


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Darla Uhl is the owner of TouringSwitzerland.com. Her home is in the German-speaking part of Switzerland. Having lived almost 20 years in Switzerland, she's traveled extensively all over the country.

Darla's favorite regions to visit in Switzerland include Engadin, Lake Geneva, Bernese Oberland, Ticino, and Valais. She loves spending time with her family, hiking, visiting museums, and reading books.

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